Project Picture

Marketing Project



Graham's Pharmacy


Graham's Pharmacy would like to improve the marketing and outreach of its products to different demographics in the Kingston area. This is your chance to get involved with a real business, and to plan a marketing campaign that can actually be put into effect! Particular focus should be given to the following demographics: Queen's, Downtown Kingston and Wolfe Island.


Students should both generate new marketing initiatives, and develop ways to improve the current initiatives. The final deliverable will be in the form of a report to David Graham, the owner, and should assess the costs, feasibility and value-added of each of the ideas. You are expected to give an overview of all ideas investigated, and recommend the best ones to implement.

Required Skills

  • Marketing experience
  • Effective communication and report-writing skills
  • Ability to conduct thorough research to determine effective outreach initiatives

Applications are closed for this project.

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