Graham's Pharmacy would like to improve the marketing and outreach of its products to different demographics in the Kingston area. This is your chance to get involved with a real business, and to plan a marketing campaign that can actually be put into effect! Particular focus should be given to the following demographics: Queen's, Downtown Kingston and Wolfe Island.
Students should both generate new marketing initiatives, and develop ways to improve the current initiatives. The final deliverable will be in the form of a report to David Graham, the owner, and should assess the costs, feasibility and value-added of each of the ideas. You are expected to give an overview of all ideas investigated, and recommend the best ones to implement.
Applications are closed for this project.